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How does K18 work? - Ready for some science?
When thinking of hair, the easiest comparison would be to many different ladders that have been twisted to create the keratin chain.
These ladders stay in place as a result of disulfide bonds. They are held together and present in the cortex, medulla, and cuticle. When these ladders are damaged, it’s not just the singular rungs of the ladder that break, it’s the entire ladder including the runners and any connections between these multiple ladders held together by electrostatic attraction.
Most products only focus on creating a temporary bridge between the rungs of a ladder (the ionic crosslink across the broken disulfide bonds). This washes away with any alkaline agent like water or shampoo without any mechanism to support the sides of the ladder (broken keratin chains). The hair then continues to stay weak and limp.
Through a period of 10 years of research (3 years in scanning and in silico design), the keratin proteome covering 1,242 decapeptides, we at K18 patented the first peptide that is most effective at connecting the broken keratin chains. This means that K18 is able to provide permanent results that repair and heal hair in four minutes.
Any chemical process that involves an alkaline environment breaks the keratin chains that keep hair together and strong. K18 is the first product in history to reconnect the broken keratin chains. It does so by penetrating the cortex and reconforming the disulfide bonds across the sides of the ladder and so reconnecting the broken keratin chains.
Hair is now repaired and restored to a near undamaged state of strength and elasticity.
DON'T JUST HIDE DAMAGE
CONDITIONING = Concealing Damage - Patches up and hydrates the outer layer of hair without repairing broken bonds in the core. Smooths over, a temporary fix.
DON'T JUST PATCH DAMAGE
REBONDING = Patching Damage - Repairs broken bonds in the cortex - but does so like a fixed hard 'glue'. Does not restore elasticity and washes out over time.
HEAL YOUR HAIR
RENEWING = Healing Damage - Repairs broken keratin chains - the K18 molecule reconnects the damaged keratin chains that are the building blocks of hair. Repairs and restores strength, softness, smoothness and bounce - for hair like new. Lasting results that don't wash away.
4-minute leave-in treatment to clinically reverse hair damage
These ladders stay in place as a result of disulfide bonds. They are held together and present in the cortex, medulla, and cuticle. When these ladders are damaged, it’s not just the singular rungs of the ladder that break, it’s the entire ladder including the runners and any connections between these multiple ladders held together by electrostatic attraction.
Most products only focus on creating a temporary bridge between the rungs of a ladder (the ionic crosslink across the broken disulfide bonds). This washes away with any alkaline agent like water or shampoo without any mechanism to support the sides of the ladder (broken keratin chains). The hair then continues to stay weak and limp.
Through a period of 10 years of research (3 years in scanning and in silico design), the keratin proteome covering 1,242 decapeptides, we at K18 patented the first peptide that is most effective at connecting the broken keratin chains. This means that K18 is able to provide permanent results that repair and heal hair in four minutes.
Any chemical process that involves an alkaline environment breaks the keratin chains that keep hair together and strong. K18 is the first product in history to reconnect the broken keratin chains. It does so by penetrating the cortex and reconforming the disulfide bonds across the sides of the ladder and so reconnecting the broken keratin chains.
Hair is now repaired and restored to a near undamaged state of strength and elasticity.
DON'T JUST HIDE DAMAGE
CONDITIONING = Concealing Damage - Patches up and hydrates the outer layer of hair without repairing broken bonds in the core. Smooths over, a temporary fix.
DON'T JUST PATCH DAMAGE
REBONDING = Patching Damage - Repairs broken bonds in the cortex - but does so like a fixed hard 'glue'. Does not restore elasticity and washes out over time.
HEAL YOUR HAIR
RENEWING = Healing Damage - Repairs broken keratin chains - the K18 molecule reconnects the damaged keratin chains that are the building blocks of hair. Repairs and restores strength, softness, smoothness and bounce - for hair like new. Lasting results that don't wash away.
4-minute leave-in treatment to clinically reverse hair damage
The Home Care
This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and mechanical styling. For all hair types.
Hair like new. This leave-in mask heals and strengthens hair with lightweight moisturizing benefits to detangle and keep hair smooth and soft, without weighing it down. For best results, use every 4-6 consecutive washes following a service.
4-minute leave-in treatment to clinically reverse hair damage
Hair like new. This leave-in mask heals and strengthens hair with lightweight moisturizing benefits to detangle and keep hair smooth and soft, without weighing it down. For best results, use every 4-6 consecutive washes following a service.
4-minute leave-in treatment to clinically reverse hair damage
How to use?
- Shampoo, do not condition. Towel dry until damp.
- Begin with 1 pump of K18 Mask and add more as needed depending on the length, thickness, and condition. Work evenly into hair, one pump at a time, from ends to roots.
- Let sit for 4 minutes to activate.
- Do NOT rinse out. Style as usual.
The Do's and Don'ts
- Do use a clarifying shampoo if you’re a heavy product or dry shampoo user.
- Do dry thoroughly with hair towel or turban before application.
- Do wait the full 4 minutes before styling or applying another product.
- DO use every 4-6 shampoos consecutively to see and feel the full results.
- DON’T condition your hair before applying K18.
- DON’T use too much.
- DON’T rinse it out.
How much does it cost?
To add K18 to your in salon service, it is an additional $45 on top of your colour service.
The at take home home 4 minute mask is $98 for 50 mls.
The at take home home 4 minute mask is $98 for 50 mls.
Ingredients
Water (Aqua) (Eau), Alcohol Denat., Propylene Glycol, Cetearyl Alcohol, Dicaprylyl Ether, Cetyl Esters, Behentrimonium Chloride, Polysorbate 20,sh-Oligopeptide-78 (K18Peptide™), Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Isopropyl Alcohol, Tocopherol, Phenoxyethanol, Potassium Sorbate, Citric Acid, Fragrance (Parfum), Geraniol, Linalool, Hexyl Cinnamal, Benzyl Alcohol.